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Downloads, color tokens, typography, and usage rules for partners, recruiters, and journalists representing Craftsmen Resources.
Questions? info@craftsmenresources.com
Logo Family
Red icon + black wordmark, transparent background. Use on light surfaces.
Red icon + white wordmark, transparent background. Use on dark surfaces.
Single-color mark that inherits context color. Use for engraving, stamps, or single-ink print.

4470×1624 PNG export of the full-color mark. Use when vector is unsupported.
Palette
Signal Red
#EF0000
Primary — accents, CTAs, headings
Crimson
#C00000
Primary hover / active state
Cloud
#EDEFF7
Surface container — section backgrounds
Smoke
#D3D6E0
Dividers, outlines, subtle fills
Steel
#BCBFCC
Disabled states, tertiary container
Space
#9DA2B3
Muted text, outline
Graphite
#6E7180
Tertiary text, captions
Arsenic
#40424D
Secondary text, on-surface-variant
Phantom
#1E1E24
On-surface — body text, headings
White
#FFFFFF
Surface — page background
Typography
All three faces are open-source from Google Fonts and may be freely used in any Craftsmen Resources partnership material.
Public Sans
Headlines · Weights 400 / 500 / 700 / 800 / 900
Inter
Body copy · Weights 400 / 500 / 600
Work Sans
Labels + tags · Weights 400 / 600 / 700
Usage rules
Do
Don’t
Partnerships
Print-ready PDFs, high-res JPEGs, or the full brand guideline are available on request. Reach out and we’ll send the package.